Pantone 19-4052 Classic Blue has been announced as the colour of 2020.
"Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."
About Pantone Colour of the Year
For the last 20 years, the Pantone Color Institute, the business unit within Pantone, have been influencing fashion, home furnishing and other industries with their annual release of the colour the year. Their selection process requires for the Pantone experts to analyse current worldwide trends and events. Influences come from fashion, social media, sport, art, beauty, technology and colour psychology.
This year, Pantone went a step further. Partnering with several brands allowed the institute to develop smell, sound, taste and texture of Classic Blue.
Suede like fabric, scented candle, berry flavoured jelly and 3 minute audio track (Vivid Nostalgia) are to open our senses to the Classic Blue and allow us to get a real feel of this colour.
Architectural Digest believes that, although the Institute's choice might seem staid comparing to Living Coral of 2019, Classic Blue perfectly reflects current interior design trends gradually returning to traditional decorating styles.
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