For 20 years, Pantone has influenced designers with their colour trends for forthcoming years.
But how is the colour selected?
"The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention." (www.pantone.com)
This year it is PANTONE 16-1546 Living Coral.
The experts at Pantone Institute say that as the colour is vibrant, yet mellow, it will embrace us with warmth and nourishment in our ever changing environment.
We will soon find out if Living Coral becomes as popular as Ultra Violet, colour of 2018.
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